Study 800 Numbers Still Popular With Advertisers

Despite growth of the Internet over the past seven years, the use of toll-free contact figures in tv marketing is growing, showing that the telephone remains a frequent reaction device, according to majority of folks.

The 2005 Toll-free Numbers in Television Advertising research, requested by 800response, determined that 35 % of all TV advertisements feature contact figures, and 82 % of those contact figures are toll-free. Furthermore, 74 % of the toll-free figures in TV ads use the 800 prefix. Of the 800 figures, 61 % are “vanity” figures, significance they cause out a word or company name.

A similar research performed in 1998 determined that 24 % of TV advertisements shown toll-free figures. At that time, just 55 % were mirror 800 figures.

The 2005 research of 5,524 TV advertisements from four networks in four major markets discovered that mirror 800 contact figures are increasingly frequent in today’s TV ads, up approximately 6 %. The 800 prefix remains the leader as a direct reaction device over 866, 877 and 888 prefixes. The research discovered that these prefixes come in far behind the 800 prefix for usage in TV marketing at 6 %, 8 % and 12 % respectively.


 “Over the last seven decades, promoters keep understand that using a unique and unforgettable procedure in tv ads improves their reaction rates,” said Mitchell Knisbacher, chief executive of 800response, a company of mirror 800 figures and toll-free service. “The two TV research, over the past seven decades, confirm that 800 toll-free and mirror number utilization in marketing is still powerful, and growing. Advertisers keep provide their clients with contact figures so they can contact a live individual, despite the amazing development of the Web.”