Despite growth of the Internet over the past seven years, the use of toll-free contact figures in tv marketing is growing, showing that the telephone remains a frequent reaction device, according to majority of folks. The 2005 Toll-free Numbers in Television Advertising research, requested by 800response, determined that 35 % of all TV advertisements feature contact figures, and 82 % of those contact figures are toll-free. Furthermore, 74 % of the toll-free figures in TV ads use the 800 prefix. Of the 800 figures, 61 % are “vanity” figures, significance they cause out a word or company name. A similar research performed in 1998 determined that 24 % of TV advertisements shown toll-free figures. At that time, just 55 % were mirror 800 figures. The 2005 research of 5,524 TV advertisements from four networks in four major markets discovered that mirror 800 contact figures are increasingly frequent in today’s TV ads, up approximately 6 %. The 800 prefix remains the leader as a direct reacti...
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